Loyalty & Rewards Technology Platform
Loyalty & Rewards Technology Platform
In 2018, we launched our own development on the Belarusian market - the CartaMe application, giving users access to the privileges of various loyalty programs using a single ID.
Today we operate in 3 countries with major retail, banks and payment systems, in B2C and B2B segments.
We were united by the idea of creating a mobile application with a single customer identifier for all loyalty programs, and a unified information environment of the mobile application for a more comfortable shopping experience
Launched the MVP of the CartaMe application on the market, integrated the first partners - several large supermarket chains
Attracted users and integrated new partners. Developed a plan to expand the application's functionality based on customer feedback and the experience gained.
Developed and launched an improved version of the application on the market. In partnership with a bank and VISA, we issued a payment card with an integrated loyalty ID, which can be ordered directly from the CartaMe app
Award from VISA "Brand of the Year", another bank and new retailers have been integrated. The application has more than 100,000 users
Negotiations with partners and CustDev
Full-scale launch of the application in Uzbekistan and Kazakhstan, building a partner network.
Victory in the nomination "Best Technologies in Retail" — Belarus Retail Awards
The concept of a single ID makes it possible to build complex loyalty ecosystems.
New partners, new service format