1. The retailer connects the existing program
CartaMe integrates with the retailer's already existing loyalty program, communicating its rules, mechanics and internal logic to its users.

2. The program appears in the CartaMe app
The user sees the retailer's offer, reviews the terms and accepts the participation rules.

3. The user joins the program
The user gains access to the loyalty program through the CartaMe interface without having to change their usual user journey.

4. The program is linked to a single loyalty ID
User identification is done through the universal loyalty ID from CartaMe,
which can also be used in other partner programs.

5. The retailer gets additional reach
CartaMe becomes a new channel for attracting and engaging customers in the retailer's already existing loyalty infrastructure.

The CartaMe service complements the retailer's already existing loyalty program channels:

• own mobile app;
• plastic and virtual cards;
• website;
• personal account;
• QR codes;
• other methods of participant identification.

CartaMe becomes another full-fledged channel for joining and using the program. This is especially important for retailers who want to expand their reach but do not want to rely only on their own app or a limited base of already registered participants.

After connection, the retailer's program begins to operate within the CartaMe unified user identification system. The user is identified in the retailer's loyalty program through a single CartaMe digital profile and can confirm participation using the universal loyalty ID.

This makes the customer journey simpler:

• no need to carry a separate plastic card;
• no need to install a separate app for just one program;
• no need to go through re-registration in multiple channels;
• use one familiar identifier across different loyalty programs of CartaMe partners.

For the retailer, this means a lower entry barrier and more convenient onboarding of new participants.

Additional entry point
The loyalty program becomes available not only in the retailer's own channels, but also within the CartaMe platform.

Funnel expansion
The retailer gains access to a new audience of active shoppers and users of digital loyalty programs.

Quick entry without replacing the current system
There is no need to abandon the own program, change its mechanics or rebuild the customer journey.

Lower registration barrier
It is easier for the user to join the program through an already installed app and a single digital profile.

Increased number of participants
An additional channel helps engage new customers and increase the loyalty program participant base.

Convenience for the customer
One loyalty ID from CartaMe can be used for identification across multiple partner programs.

Additional digital distribution
The retailer gets another effective channel for promoting its loyalty program, thereby reducing the cost of acquiring its audience.

Cost optimization
Smaller retail chains may postpone investment in launching and maintaining their own mobile app.