A new channel for attracting bank cardholders
CartaMe offers banks the opportunity to place card products in a dedicated showcase within the mobile app.
How it works
1. The bank places the card product
The card visual, key terms, benefits and a link for application, provided by the bank, are published in the app.
2. The user compares offers
The user can view available bank cards and choose the most suitable product.
3. The user goes to the bank's website
Card application, identification and further service are handled on the bank's side.
4. CartaMe delivers a qualified lead
The bank pays for the result — click or application — according to the agreed acquisition model.
The card visual, key terms, benefits and a link for application, provided by the bank, are published in the app.
2. The user compares offers
The user can view available bank cards and choose the most suitable product.
3. The user goes to the bank's website
Card application, identification and further service are handled on the bank's side.
4. CartaMe delivers a qualified lead
The bank pays for the result — click or application — according to the agreed acquisition model.
More than just a bank card
After applying for the card product, the user can order a special sticker with a universal loyalty ID from CartaMe and place it on their bank card themselves.
This way, an ordinary payment card gains an additional function and becomes a universal loyalty card.
With it, the user can confirm participation in loyalty programs of CartaMe partners, receive discounts and use privileges at connected retailers, brands and shopping malls.
For the bank, this creates additional value for the card product:
• the card becomes part of everyday shopping scenarios;
• the customer gets more reasons to use it regularly;
• the payment product is linked to loyalty programs and benefits;
• the bank gains access to an audience that already actively uses discounts, bonuses and digital services.
This way, an ordinary payment card gains an additional function and becomes a universal loyalty card.
With it, the user can confirm participation in loyalty programs of CartaMe partners, receive discounts and use privileges at connected retailers, brands and shopping malls.
For the bank, this creates additional value for the card product:
• the card becomes part of everyday shopping scenarios;
• the customer gets more reasons to use it regularly;
• the payment product is linked to loyalty programs and benefits;
• the bank gains access to an audience that already actively uses discounts, bonuses and digital services.
Value for the bank
Access to a relevant audience
CartaMe users are active shoppers, loyalty program participants and digital service users who are used to comparing offers and choosing value.
Additional sales channel
The bank gets a new source of targeted inquiries without having to create its own external showcase or attract an audience from scratch.
Quick launch
To start, it is enough to provide the card visual, a brief product description and a link to the application page.
No deep integration required
Placement is possible both for CartaMe partner banks and for banks that are not yet integrated with the platform.
Pay for results
The commercial model is based on the cost of a qualified lead, not just on impression-based advertising.
Added value for the card product
The universal loyalty ID from CartaMe allows turning a bank card into a tool for accessing discounts and privileges with the platform's partners.
CartaMe users are active shoppers, loyalty program participants and digital service users who are used to comparing offers and choosing value.
Additional sales channel
The bank gets a new source of targeted inquiries without having to create its own external showcase or attract an audience from scratch.
Quick launch
To start, it is enough to provide the card visual, a brief product description and a link to the application page.
No deep integration required
Placement is possible both for CartaMe partner banks and for banks that are not yet integrated with the platform.
Pay for results
The commercial model is based on the cost of a qualified lead, not just on impression-based advertising.
Added value for the card product
The universal loyalty ID from CartaMe allows turning a bank card into a tool for accessing discounts and privileges with the platform's partners.
