A new channel for bank customer acquisition
The bank pays for the resulting action in accordance with the agreed lead generation model – a click-through or a card application.
How it works
1.The bank places a card product
The app displays the card’s visual design, key terms and conditions, and benefits, with a link to the application form provided by the bank.
2.The user reviews the offers
The user can view the bank’s available card products and select the most suitable offering.
3. The user is redirected to the bank’s website
Card application, identity verification and further servicing is handled by the bank.
4. CartaMe passes on the qualified lead
The bank pays for the resulting action in accordance with the agreed lead generation model – a click-through or a card application.
The app displays the card’s visual design, key terms and conditions, and benefits, with a link to the application form provided by the bank.
2.The user reviews the offers
The user can view the bank’s available card products and select the most suitable offering.
3. The user is redirected to the bank’s website
Card application, identity verification and further servicing is handled by the bank.
4. CartaMe passes on the qualified lead
The bank pays for the resulting action in accordance with the agreed lead generation model – a click-through or a card application.
More than just a bank card
Once the card product has been issued, the user can order a special sticker featuring a universal CartaMe loyalty ID and attach it to the bank card themselves.
This gives an ordinary payment card an additional feature, transforming it into a universal loyalty card.
With it, users can confirm their participation in CartaMe partners’ loyalty programs, enjoy discounts and other benefits at connected retailers, brands and shopping malls.
For the bank this brings extra value to the card product:
• the card turns into part of everyday shopping habits;
• customers have more of a reason to use it regularly;
• the payment product is tied to loyalty programs and benefits;
• the bank gains access to an audience already actively making use of discounts, bonuses and digital services.
This gives an ordinary payment card an additional feature, transforming it into a universal loyalty card.
With it, users can confirm their participation in CartaMe partners’ loyalty programs, enjoy discounts and other benefits at connected retailers, brands and shopping malls.
For the bank this brings extra value to the card product:
• the card turns into part of everyday shopping habits;
• customers have more of a reason to use it regularly;
• the payment product is tied to loyalty programs and benefits;
• the bank gains access to an audience already actively making use of discounts, bonuses and digital services.
Value for the bank
Access to a target audience
CartaMe users are engaged shoppers, members of loyalty schemes and users of digital services who are skilled at comparing offers and choosing the best deal.
An additional sales channel
The bank gains a new source of targeted enquiries without having to develop its own external marketing platform or build an audience from scratch.
Quick launch
To get started, simply provide a card visual, a brief product description and a link to the application page.
No in-depth integration required
Placement is available for both CartaMe partner banks and banks that are not yet integrated with the platform.
Pay-per-result
The business model is based on the cost per qualified lead, rather than simply on ad impressions
Added value for the card product
CartaMe’s universal loyalty ID allows customers to turn their bank card into a tool for accessing discounts and privileges from the platform’s partners.
CartaMe users are engaged shoppers, members of loyalty schemes and users of digital services who are skilled at comparing offers and choosing the best deal.
An additional sales channel
The bank gains a new source of targeted enquiries without having to develop its own external marketing platform or build an audience from scratch.
Quick launch
To get started, simply provide a card visual, a brief product description and a link to the application page.
No in-depth integration required
Placement is available for both CartaMe partner banks and banks that are not yet integrated with the platform.
Pay-per-result
The business model is based on the cost per qualified lead, rather than simply on ad impressions
Added value for the card product
CartaMe’s universal loyalty ID allows customers to turn their bank card into a tool for accessing discounts and privileges from the platform’s partners.
