The CartaMe app’s audience
This audience of active shoppers is looking for great deals and regularly makes use of digital services, discounts and loyalty schemes. These are users who are keen to click, compare and buy – provided the benefit is clearly visible within seconds.
CartaMe users:
· Seek benefits: discounts, promo codes, bonuses, cashback, and ‘limited-time offer’ promotions
· Actively engage with digital services: delivery, taxis, car-sharing, entertainment and online payments
· Are loyalty-minded: they understand how loyalty schemes work and readily take part in promotions
· Respond quickly to calls to action: click → choose → buy/order, provided the process is easy to follow and straightforward
· Are open to new offers – as long as the benefits are clearly stated and attractive
What this offers brands, retailers and banks: contact with the user at the ‘decision’ stage, where the ad is perceived as a useful tip of benefit.
Feed banner on the Home screen
The native feed banner on CartaMe’s Home screen is a format designed to reach an audience that is already tuned in to valuable offers: active urban shoppers, bargain hunters and loyalty program members, and regular consumers of digital services. The ad is integrated into the infinite feed and is perceived as part of the familiar social media content, which helps to hold the user’s attention and reduces the effect of ‘banner blindness’. It is well-suited for brand communications and performance-based objectives: promotions, special offers, product launches, and driving traffic to a website or landing page
Full-size banner in the feed
A full-size banner is an enhanced version of a feed placement for campaigns where it is crucial to highlight details: benefits, terms and conditions, mechanics and the next step. This format is particularly useful when an offer requires clarification (for example, bonuses/cashback, complex promotional mechanics, pricing plans/subscriptions, bundles and ‘combos’). Thanks to the extra space, the quality of the lead and the likelihood of a targeted conversion are enhanced – the CartaMe audience is used to comparing benefits and responds quickly to clear terms and conditions
Product block in the feed
(banner + cards + text)
(banner + cards + text)
The product block turns an ad into an ‘in-app showcase’: in addition to the banner, it displays several product cards or deals. This not just grabs attention, but also immediately offers the user a choice — which is particularly effective for an audience focused on discounts and tangible benefits. The format is ideal for retail chains and FMCG brands (selected items, promotions, new arrivals), and is also well suited to banks and service providers when they need to present a range of products or scenarios in a single ad
Floating ad on app launch
The floating ad on app launch is a premium format designed for maximum visibility: the ad unit appears when the app is opened and occupies a significant portion of the screen. This is the best choice for short-term campaigns where rapid reach and ‘first contact’ with the deal are key: the start of a sale, a limited-time offer, a new product launch or a promo code. Clicking on the advert takes the user to an external resource (website/landing page/promotional page), making this format ideal for performance-based scenarios
Video Floating
Video floating is a mobile format for banks, brands and services that need to ‘show value’ quickly: a product in action, an emotion, a range of products or an outcome. A short 6-second video or a set of several videos in a large block boosts engagement and recall, and helps communicate the offer in a matter of seconds – particularly effective for new FMCG products, promotional campaigns by banks, brands and consumer services. Ideal for the top of the funnel (brand awareness) and for campaigns with a clear call-to-action to encourage conversion
The ‘Services’ section on the Home screen
The ‘Services’ section is a pinned ‘hotspot’ providing direct access to your product on the CartaMe home screen. Users are presented with the service as part of their familiar set of daily routines and can access it with a single click, which generates a steady flow of traffic. This format is particularly useful for urban services – such as delivery, taxis, car-sharing, entertainment and other digital services with recurring demand – as well as for retail and banks' partner offers. The quick set-up: seems to be another advantage, with just a visual and a link required, without the need for complex integrations
