CartaMe app audience
This is an audience of active shoppers who are used to choosing profitable offers and regularly use digital services, discounts and loyalty programs. These are users who readily click, compare and buy – if the benefit is clear in seconds.
CartaMe users:
· Look for value: discounts, promo codes, bonuses, cashback, "limited offer" promotions.
· Actively consume digital services: delivery, taxi, carsharing, entertainment, online payments.
· Are accustomed to loyalty: understand mechanics and easily engage with promos.
· Convert quickly to action: click → selection → purchase/order, if the path is short and clear.
· Are open to new offers – when the offer sounds specific and profitable.
What this gives brands, retail, banks: contact with the user in "selection" mode, where advertising is perceived as a useful hint about value.
Banner in the feed on the Main screen
A native banner in the feed of the CartaMe Main screen – a format for systematic reach of an audience that is already oriented towards profitable offers: active urban shoppers, discount users and loyalty program participants, regular consumers of digital services. The ad is embedded in an endless feed and is perceived as part of the familiar social media content, which helps retain attention and reduces the "banner blindness" effect. Suitable for brand communications and performance tasks: promos, special offers, product launches, driving traffic to a website/landing page
Expanded banner in the feed
The expanded banner is an enhanced version of feed placement for campaigns where it is critical to convey details: benefits, terms, mechanics and the next step. The format is especially useful when the offer requires explanation (for example, bonuses/cashback, complex promo mechanics, tariffs/subscriptions, sets and "combos"). Thanks to the larger space, you increase the quality of contact and the likelihood of a targeted conversion – the CartaMe audience is used to comparing benefits and quickly responds to clear terms
Product block in the feed
(banner + cards + text)
(banner + cards + text)
The product block turns advertising into a "storefront" inside the app: in addition to the banner, you show several product or offer cards. This not only helps attract attention but also immediately gives the user a choice — which is especially effective for an audience focused on discounts and practical benefits. The format is ideal for retail chains and FMCG brands (collections, promotions, new arrivals), and is also suitable for banks and services when you need to present a product line/scenarios in a single placement.
Floating ad on app launch
Floating ad on launch is a premium format with maximum visibility: the ad block appears when entering the app and takes up a significant part of the screen. This is the best choice for short campaigns where quick reach and "first contact" with the offer are important: the start of a sale, a limited promotion, the launch of a new product or a promo code. On click, the user is redirected to an external resource (website/landing page/promo page), which makes the format convenient for performance scenarios
Video floating ad
Video floating ad – a mobile format for banks, brands and services that need to quickly "show value": a product in action, emotion, assortment or result. A short 6-second video or a series of several videos in a large block increases engagement and memorability and helps convey the offer in seconds – especially effective for FMCG new arrivals, promo campaigns of banks, brands and consumer services. Suitable for the top of the funnel (awareness) and for campaigns with a clear Call-to-Action for transition.
"Services" block on the Main screen
The "Services" block is a fixed "hot" entry point to your product on the CartaMe main screen. The user sees the service in their familiar set of daily scenarios and navigates with one click, which generates a stable flow of traffic. The format is especially useful for urban services – delivery, taxi, carsharing, entertainment and other digital services with repeat demand, as well as for retail and banking partner offers. Plus – quick launch: all you need is a visual and a link, without complex integrations
