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Belarusians are developing a universal discount card!
15.02.2022

Belarusians are developing a universal discount card!

I don't use discount cards — they just lie around as useless weight in cardholders, wallets, and a few float around in my pockets. During the run of the "Top Apps" section, solutions aimed at eliminating this problem — "digitalizing" the plastic — kept appearing. The idea seemed interesting but unrealizable, and that feeling hasn't left me even now. Onliner spoke with the heads of the CartaMe startup — the Belarusians are confident that everything will be different for them. Why do stores and retail chains need discount cards? It's a matter of marketing and attracting new customers, as well as retaining old ones. Having saved a certain percentage on one purchase, a customer will spend more or simply return to the store. The same goes for accumulated points: such bonuses encourage more active spending. But this story is about something else. You can view the full article at ссылке!


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