A universal system for accessing retailer loyalty programs has been launched in Belarus!

In July of this year, a universal system for interaction between retail chains and customers was launched in Belarus, based on the CartaMe mobile app. It allows consumers to get rid of a large number of plastic cards from various retail chains and use a single electronic card instead. For retailers, this is a new opportunity to expand their audience of loyal customers. The service was developed by the Belarusian IT company "Bonuskart." The app works on the principle of pre-installed discount cards on a smartphone. However, the project's authors emphasize that CartaMe is not a typical aggregator of loyalty cards from various retail chains: the consumer receives a single electronic card that works across all the chains where they shop. Read the full article at ссылке!