We ensured the integration of the CartaMe mobile app with the accounting system of the ZOOmartet retail chain, built on the Optima solution developed on the 1C platform, so that CartaMe users could become members of the chain's loyalty program and use a unified Loyalty ID as their discount card number

The Fizcult retail chain gained the ability to quickly onboard new loyalty program participants from the CartaMe audience without manual registration in the accounting system. This simplified customer enrollment in the loyalty program and enabled secure data exchange while respecting user consent.<br> Thanks to the step-by-step data transfer logic, the partner was able to minimize the amount of personal information shared at the start of the integration and activate a full customer profile only at the moment of actual interaction with the store.<br> <br> Result:<br> 1. A CartaMe user logs into the app and goes through a separate consent provision scenario for participating in the Fizcult loyalty program.<br> 2. The 1C system connects to CartaMe on a scheduled basis and retrieves new program participants.<br> 3. At the first stage, only Loyalty ID and phone number are transmitted to the client's system for deduplication.<br> 4. After the first purchase, the user profile in 1C is activated, and additional customer information can be used within the scope of the consents obtained.<br> 5. The integration made it possible to quickly launch the loyalty program with minimal impact on the client's operations and in compliance with personal data processing requirements.<br> ```

Integration with the custom Solution accounting system has been completed, resulting in automated registration of loyalty program participants through the CartaMe app, as well as simplified customer enrollment.