We ensured the integration of the CartaMe mobile app with the Bongenie retail chain's loyalty program, built on 1C: Trade Management 8.3, so that CartaMe users could become participants in the chain's loyalty program and use their single Loyalty ID as a participant identifier.<br> As part of the project, integration was implemented between CartaMe and the client's accounting system to transfer new users who had provided consent to participate in the loyalty program.&nbsp;<br> On the CartaMe side, API exchange specifications, a test environment and secure interaction logic between the systems were prepared. This enabled stable data exchange, simplified the onboarding of new participants and ensured compliance with personal data processing requirements.<br>

The Fizcult retail chain gained the ability to quickly onboard new loyalty program participants from the CartaMe audience without manual registration in the accounting system. This simplified customer enrollment in the loyalty program and enabled secure data exchange while respecting user consent.<br> Thanks to the step-by-step data transfer logic, the partner was able to minimize the amount of personal information shared at the start of the integration and activate a full customer profile only at the moment of actual interaction with the store.<br> <br> Result:<br> 1. A CartaMe user logs into the app and goes through a separate consent provision scenario for participating in the Fizcult loyalty program.<br> 2. The 1C system connects to CartaMe on a scheduled basis and retrieves new program participants.<br> 3. At the first stage, only Loyalty ID and phone number are transmitted to the client's system for deduplication.<br> 4. After the first purchase, the user profile in 1C is activated, and additional customer information can be used within the scope of the consents obtained.<br> 5. The integration made it possible to quickly launch the loyalty program with minimal impact on the client's operations and in compliance with personal data processing requirements.<br> ```

The Magnum retail chain gained access to a significant portion of a new audience for itself within the first days after the integration launch. CartaMe users, in turn, gained the ability to use a single Loyalty ID to participate in the Magnum club program without the need to re-register in the new system.<br> This made it possible to expand the reach of the Magnum club loyalty program through CartaMe's existing loyal audience and simplify the onboarding of new participants to the program.<br>