CartaMe and Set Loyalty — integration completed in 5 days for «GIPPO» «GIPPO», the largest Belarusian FMCG retailer, has been a partner of the service for several years, offering favorable terms to customers registered in the loyalty program through CartaMe. In 2023, as part of a major IT infrastructure upgrade, the «GIPPO» chain migrated to the new Set Loyalty marketing automation platform from CSI. It was necessary to integrate it with CartaMe. Set Loyalty is technically ready for integration and data transfer to external systems (mobile apps, websites) through its open API. After the relevant documentation was provided to the CartaMe developers, the work was completed within 5 days. «We noted the high quality of the Set Loyalty documentation: it is written in simple and clear language, making it easy for developers to understand and get started. If the system integration took 5 days, then connecting other retail chains on Set Loyalty to CartaMe will take no more than a day,» noted Dmitry Kibzyuk, Head of Development and Integration at CartaMe. Data exchange between CartaMe and Set Loyalty occurs within several key scenarios — user search by phone number or card number, adding a user card, and creating a new user. «All requests seem simple and logical, but, believe me, not all systems have such functionality. Our interaction is a good example of how modern technologies simplify the work with customer loyalty for companies and retailers. With CartaMe, retail chains see increased customer engagement in loyalty programs, higher average checks, and a reduction in the volume of anonymized receipts, which is important for audience analysis and further efficiency improvement. We will be glad to welcome new partners from among CSI's clients,» added Viktor Shipalov, CTO at CartaMe. «We are pleased to become partners with CartaMe — now retail chains and brands in the several countries where CartaMe operates (Belarus, Uzbekistan, Kazakhstan), which already work or will work on our Set Loyalty CDP platform, can offer their customers this modern and super-convenient solution — a single digital loyalty card. We look forward to new projects with the CartaMe team!» concluded German Antonov, Head of Loyalty at CSI. For more details on Retail.ru: https://www.retail.ru/rbc/pressreleases/prilozhenie-cartame-privetstvuet-riteylerov-s-set-loyalty/