We ensured the integration of the CartaMe mobile app with the loyalty program of the Sadykhan pharmacy chain, built on the Mindbox platform, so that CartaMe users could become members of the chain's loyalty program and use a single Loyalty ID as their participant identifier.

A distinctive feature of the project was that the integration was performed not with a classic retail accounting system, but with the Mindbox platform, which combines the functions of CDP, loyalty, personalization, and omnichannel communications around a unified customer profile. This required separate development of the synchronization logic for customer data, identifiers, bonus entities, and exchange rules between CartaMe and the partner's platform.

On the CartaMe side, we prepared API exchange specifications, a test environment, and secure interaction logic between the systems. When designing the integration, we took into account the capabilities of the Mindbox API for working with customer data, orders, bonus accounts, discount cards, exports, and mobile scenarios. This enabled us to establish reliable data exchange and prepare the integration for further development of the partner's customer and marketing mechanics.

As part of the project, we implemented the transfer of new users who had provided consent to participate in the loyalty program, as well as the synchronization of data required for registration and identification of the participant in the partner's system. Loyalty ID was used as a unified user identifier, which simplified enrollment in the loyalty program and shortened the customer journey by eliminating the need for re-registration